A final point about sponsorship for the AA. Sponsorship is important because it helps to minimise the financial risk of setting up a large event. One of the most important sponsorship items is the event programme. It costs between £2,000 and £3,000 to prepare 3,000 ‘glossy’ brochures, but we have found that a quality brochure is vital for attracting the attention of potential registrants and
new members. Because the brochure is widely distributed it is an excellent vehicle for publicising your
company’s involvement with INCOSE and Systems Engineering.
This year we are also planning to offer each of the sessions for sponsorship at £500 each. If we know
soon enough then this can also be advertised within the brochure. If your company is interested in these or other sponsorship opportunities then please contact John Mead.
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