POWER OF MANY AND THE UNDOING OF THE MULTITUDES

 IO model: Structure Conduct
Performance model; structural and
behavioural characteristics
 Structure of an industry and conduct
of firms interact (strategy) to produce
firm and industry performance
characteristics; performance produces
profitability and can in turn influence
structure (ie size & market dominance)
and progressiveness towards
technology which will in turn influence
demand
 Government intervenes to regulate
and/or influence structure, conduct,
demand etc